About website design orange county ca



Search Engine Optimization: Why you need it

By now, a lot of online marketers and company owner understand that SEO is an important aspect for driving site traffic. If your website and content aren't correctly optimized, both for desktop and mobile users, you'll have an extremely tough time bring in traffic from natural search your website.

There are many benefits of SEO aside from increased traffic. Here are just a few of those benefits:

1. Proper SEO not only implies better rankings, it implies a much better user experience

The search engines want to see a mobile-friendly style, great user signals (high time on site, low bounce rates, and so on) and good integration of relevant pictures and videos. These aspects are all important for providing an excellent experience for your visitors as well; in other words, by enhancing your website for SEO, you're immediately also enhancing your user experience.

2. Organic search may account for as much of 64% of all site visits

A research study by Conductor of over 310 million visitors to 30 various sites showed that natural search accounted for 64% of all web traffic. While other research appears to suggest that social media has actually now overtaken search slightly in regards to referrals, there's no question that search stays a critical source of traffic for the majority of companies.

3. SEO leads tend to have greater close rates than outbound leads

According to this post at Search Engine Journal, SEO leads result in a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't confirm the initial source of this statistic, it would not surprise me if this held true; it makes sense that searchers who are searching for specific product and services are more likely to buy from companies who they look for through search, rather than those who attempt to attract them utilizing outbound marketing techniques (i.e. cold leads).

4. Inbound marketing techniques (consisting of SEO) result in more leads than outgoing, paid media or self-sourced leads.

According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their main source of leads. This very same report found that amongst marketing specialists, SEO had ended up being the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you're not producing leads through search, who is recording these valuable leads?

5. Ranking in regional search straight leads to increased check outs and sales

If you run a regional business, optimizing your website for regional search is absolutely vital. Increasingly more customers are using local search questions to identify local organisations and to find places, hours and instructions.

According to Google, 50% of consumers who carried out a local search on a mobile device went to a shop on that same day. These searches also caused higher sales: 18% of local mobile searches resulted in a sale within one day.

6. Online marketers rank SEO as one of their most reliable digital marketing strategies

According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing strategy, 66% find it "very efficient or efficient". Just 7% stated that their SEO efforts were "not extremely efficient or not at all reliable".

7. SEO causes increased credibility for your brand

Ranking highly in the search results page signals to searchers that you're a key player in your market. Alternatively, ranking on the 2nd or 3rd page may lead to unwanted assumptions: that you're a brand-new organisation, that you're not too understood or that you do not have the budget (and thus sales) to afford to increase your rankings.



8. SEO can be a less hands-on strategy than other incoming methods

Social media and email marketing are both extremely efficient channels for creating leads, but both need some degree of continual effort. As soon as a page is SEO-optimized, you can often sit back, unwind, and let it climb the rankings on its own benefit.

9. Being on the 2nd or 3rd page of the search results ways virtually no search exposure

Some business owners give up any official SEO efforts since they think that being in the search engine result (anywhere in the results) is "sufficient". Research study by Moz shows that 71.33% of clicks occur on page one of the search results. Properly optimizing your website and content are essential to attaining top rankings; and for that reason any degree of search presence.

10. The vast bulk of customers research products online prior to going to a store

Research Study from GE Capital Retail Bank shows that 81% of buyers research and compare products online before making a regional purchase. Other research puts this number as high as 94% for B2B buyers. Attaining click to visit website first page rankings for your organisation and products is vital if you desire consumers who are actively locating your items to be able to find you.

About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.

We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.

Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!

For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771

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